Director of Marketing
As Director of Marketing, Kelly Lovegrove is focused on emblazing the Sperry Commercial Global Affiliates – CrissCross Solutions Team brand on the commercial real estate industry. Responsible for advertising, public relations and social media campaigns for the company, as well as their clients’ properties, Kelly’s marketing acumen and effective strategies deliver very beneficial value-added service.
Prior to joining the CrissCross Solutions Team, Kelly was the Director of Advertising and PR for nearly ten years at the LFC Group of Companies, an online real estate auction company. Kelly was instrumental in laying the groundwork of the emerging online real estate auction industry. She created and managed some of the largest auction campaigns for international and national clients, namely the first online real estate auction in the UAE (United Arab Emirates) for a complete floor in the world’s tallest building, Dubai’s Burj Khalifa; the disposition of real estate assets in the Adelphia Communications bankruptcy, as well as campaigns for numerous builders/developers, financial institutions, government agencies and corporations.
Starting her advertising career in South Africa, Kelly worked at the country’s top agencies on signature accounts such as Fiat, Nissan, Skechers, Virgin Atlantic and Jockey, then eventually moving to Cape Town where she launched her own “creative brokerage”.
Kelly spends her free time enjoying hiking, and as certified fitness & nutrition coach, teaching bootcamps and guiding clients to a healthy lifestyle.