Director of Marketing
As Director of Marketing, Kelly Lovegrove is focused on emblazing the Sperry Commercial Global Affiliates – CrissCross Solutions Team brand on the commercial real estate industry. Responsible for advertising, public relations and social media campaigns for the company, as well as their clients’ properties, Kelly’s marketing acumen and effective strategies deliver very beneficial value-added service.
Prior to joining the CrissCross Solutions Team, Kelly was the Director of Advertising and PR for nearly ten years at the LFC Group of Companies, an online real estate auction company. Kelly was instrumental in laying the groundwork of the emerging online real estate auction industry. She created and managed some of the largest auction campaigns for international and national clients, namely the first online real estate auction in the UAE (United Arab Emirates) for a complete floor in the world’s tallest building, Dubai’s Burj Khalifa; the disposition of real estate assets in the Adelphia Communications bankruptcy, including their corporate headquarters “the Taj Mahal”, as well as campaigns for numerous builders/developers, financial institutions, government agencies and corporations.
Starting her advertising career in South Africa, Kelly worked as the Account Manager at the country’s top agencies on signature accounts such as Fiat, Nissan, Skechers, Virgin Atlantic and Jockey, then eventually moving to Cape Town where she launched her own “creative brokerage”.
In 1999, Kelly and her family moved back to California where she began working for an Internet startup before being pursued to take on the position of Asst. Vice President of Marketing Services for a national staffing firm. Kelly was also a marketing consultant for the Laguna Beach Chamber of Commerce and published two wedding guides.
In 2017 Kelly and her family relocated to Phoenix, Arizona, where she works from her home office to meet all of the CrissCross Solutions Team’s marketing needs.
Kelly has two grown children; Kayla, a special events coordinator and Kieran, a minor league baseball player for the Cleveland Indians, and the most recent addition to the family, Levi, her adorable grandson.